Learn how to turn your searchers into customers through our well drafted course on SEO, its benefits and implementation in the digital world.

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Course Description

Course Content


Search Engine Optimisation- Course Content
Search Engine Basics
How Search Engines Work
Ranking Factors
Understanding Google Ranking Algorithm
Understanding of Keywords
Google Keyword Planner Tool – advance keyword analysis guidelines,
keywords Finalization & segregation
Working of Crawling & Indexing
On-page / Onsite SEO
Page title & Meta data optimisation
Social media Meta tag optimisation
Content optimisation – keyword density, weight, prominence and proximity
Link structure optimisation
Robots.txt setup/optimisation
XML sitemap setup/optimisation
SEO friendly redirect setup using .htaccess
Google Webmaster Tools
Google Analytics setup and management – analytics code integration, goal setup and traffic stats analysis
H1, Image Alt, Bold, Internal linking
Responsiv Website Optimization
Off-page / Offsite SEO
Introduction to DA, PA
Directory submission guidelines & best practices
Article submission guidelines & best practices
Press Release distribution guidelines & best practices
B2B/Classified submissions & best practices
Guest Blogging
Contextual link building
Blog commenting / forum posting
Do’s and Don’ts of Link Building
Business Local Listings Postings
Business Profile Listings Postings
Blogs Promotion/Submission
Links Analysis & Audit
Local SEO
Google Places Account setup, verification & customization
Company profile setup in local business directories & Sites
Citations and brand reputation management through social media

About Instructor


Head In Nichola's Sports Academy