Digital Marketing

Become a pro at all marketing techniques that utilize electronic devices or the internet. Learn from the experts in the field and grow a business online from the scratch. 

. in:

Course Description

 

  • Course description 

 

Digital marketing is the component of marketing that utilizes internet and online based digital technologies to promote, grow and expand the business. Digital marketing campaigns have become prevalent, employing combinations of SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, social media marketing, social media optimization, direct marketing, advertising, and have become an essential part of every online business development. 

 

10 Courses in 1

 

             Covering 10 major online marketing topics and comprising Live lectures & practice                     activities – this course is “incredible value for money!”

 

.

  • Requirements – 
  1. No prior experience required
  2. Anybody who is willing to learn digital marketing can join. 
  3. Suitable for any type of online business, even offline in some cases. 
  • What you will learn – 
  1. Content performance and lead generation
  2. Learn how to prioritize and strategize data and its analysis 
  3. Work from home as freelancer
  4. Grow business online

 

 

  • Curriculum –
  • Module 1

 

Introduction to digital marketing and search engine optimization – 

Basics of SEO, Site audit and recent algorithm update  

 

  • Module 2 

 

Search engine optimization – on page – 

Use of HTML, URL, understanding and creation of title, meta tags, and images

 

  • Module 3

 

Search engine optimization – off page – 

Understanding of social bookmarking, press release, blog and article optimization

 

  • Module 4 

 

Search engine marketing – 

SEM on PPC ads, its workflow and formula for calculating 

 

  • Module 5 

 

Introduction to Social media course – 

Overview of social media optimization, understanding of social media

 

  • Module 6

 

Learning email marketing – 

Understanding of email marketing, basics and evolution

 

  • Module 7

 

Content marketing course – 

Content marketing basics, overview and goals

 

  • Module 8

 

Understanding affiliate marketing – 

introduction to affiliate marketing, types of affiliate websites

 

  • Module 9

 

Introduction to infographics and video course – 

Overview, benefits, uses of infographics and video and its different tools 

About Instructor

anupam

Head In Nichola's Sports Academy